One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all ...

In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with ...

Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re ...

How do you sell your story to an entirely new audience who does not even know you exist? Here are five persuasive sales copy tactics and why they work. How do you sell something to someone who isn’t ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...

One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates. Our company routinely runs large-scale ...

Sales copywriting is an essential skill for any entrepreneur who sells or generates leads online. Not only so you can do it yourself, but so you can tell if any copywriter you hire is doing great work ...

Discover the methods expert B2B marketers use to craft compelling sales copy that converts. Ideal for marketers, copywriters, and business owners. How to write ...

Clarity, not persuasion techniques or marketing jargon, is how you grab a prospect's attention. Three common mistakes to avoid: Writing copy that feels like the prospect is being sold to, corporate ...

Small businesses and independent contractors use sale proposals to land a new contract or client. The best sales proposals highlight what makes your business the most qualified for the contract or ...