Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer engagement through efficient, data-driven ...

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Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

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SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

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For better or for worse, our lives have depended on digital connectivity this past year. Among distance learning, reimagined workplaces and brick-and-mortar closures, phones have transitioned from ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

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“The person who runs the McDonald’s account” is now a contact in my phone. It happened Tuesday night during a mindless scroll of social media when I noticed McDonald’s channels, including Instagram, ...