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TrueDialog, the enterprise-grade SMS platform powering mission-critical communications for higher education, sports organizations, financial services, and leading brands, today announced the release ...

As brands continue to drive more of their marketing budgets into mobile app strategies, they enter a unique channel that comes with its own set of challenges. While apps dominate consumers’ mobile ...

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i. SMS is the most ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

Consumers today are more responsive to mobile communications over any other simply because they carry their phones with them wherever they go. They are sending and receiving SMS messages all day long.

With the mere mention of SMS marketing, many will automatically think of annoying or unwanted offers being sent to your mobile device via text message. SMS is becoming more common than you may think, ...

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ...