In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Roblox is rolling out a big policy change that’s going to affect unrated games. Starting September 30, 2025, most of these games won’t be playable by users anymore. On Reddit, IAmABoredCat1590 shared ...