Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Walmart Land will feature a variety of immersive ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

Walmart has removed Universe of Play from metaverse platform Roblox after Truth In Advertising (TINA) and three other consumer groups labeled it an “advergame” that exposed young children to deceptive ...

Walmart is partnering with Roblox on new virtual worlds. The partnership follows a deal between Roblox and Nike to create virtual lands and share virtual merchandise. Get the strategy to turn ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.