Roblox has announced that John Stauffer has been hired as vice president of engineering for the Engine Group.

They wish to use the Roblox engine…to make fully animated content. Yes, as in animation projects and not gaming projects.

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive ...