Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

The Coconut Grove Vita Coco's very first 3D simulation experience, " The Coconut Grove " gives Roblox users the opportunity to become coconut farmers and embark on the journey to sustainable farming.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

For every coconut seedling planted in the Roblox experience, The Coconut Grove, Vita Coco will donate $1 towards its Seedlings for Sustainability efforts in Brazil.

Roblox Vita Coco the Coconut Grove has once again added a new item to its inventory for players to enjoy.