Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and Cox Media Group EVP of Radio Rob Babin shared their experiences and ...

Audio advertising intelligence and measurement firm Magellan AI has expanded its relationship with the nation's largest audio creation and distribution company, giving it access to iHeartMedia data ...

As the winter holidays approach, retailers and advertisers are preparing for one of the most critical shopping periods of the year, and radio advertising is again emerging as one of the most powerful ...

In an industry first, Clear Channel Media and Entertainment (CCM+E) launched the Audience Delivery Optimizer (AuDiO), a proprietary radio targeting tool developed specifically for political ...

The Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to the new Portable People Meter, a passive ...

From the Radio World “Who’s Buying What” page: SiriusXM Media announced it is teaming up with software developer Narrativ to deliver AI-generated voice replicas to advertisers. A release said that the ...