What if every store had a bar-code sticker on its window so that you could pull out your iPhone, wave it in front of the bar code and get all sorts of information about that business—the telephone ...

QR codes, or "Quick Response" 2D bar codes created to be scanned in with your mobile device, have been popping up in mainstream locations for a while now. These codes can be attached to anything from ...

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and ...

With the exponential rise in mobile internet access there is no doubt in my mind that 2D codes (also known as Quick Response, or QR Codes) will become a trusty tool for “tagging” real-world objects ...

I predict QR Codes are the next dinosaur of marketing. QR or 'quick response' codes are matrix barcodes that hold information that can be read with a QR scanner or smart phone camera. The information ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

PayPal’s decision to support QR codes for mobile payments reflects the technology’s ubiquity while cementing the company’s aspirations to transfer its online success to bricks-and-mortar transactions.