The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy examples and show why you should be discussing it ...

The study of queueing theory and pricing strategies investigates how waiting dynamics and customer behaviour inform optimal pricing policies in service systems. By integrating traditional queueing ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the five different pricing strategies to increase sales. All ...

Inflation has impacted almost every aspect of business in the past few years. From the cost of wholesale sourcing to hikes in resell rates, we're all struggling to find the right price for our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you're starting from scratch or have an established business that's struggling to ...

This risky pricing strategy that can lead to huge market share gains. However, a few companies have succeeded at building highly profitable businesses on razor-thin margins. And they did it with the ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...

We all work so hard to make our businesses a success. We focus on quality, customer service, innovative technology, smart branding — you name it. So, it seems a shame when I see a company take a ...