Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurism: the good, the bad & everything else. This article is more than 10 years old. Personal mission ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them.

Editor’s Note: This is one of the most-read leadership articles of 2014. Click here to see the full list. Companies have developed mission statements for years. It helps guide them by defining who ...

Last December, faced with the realization that I'd neglected a number of friendships while tending to my career and a new romantic relationship, I resolved to do a better job of keeping in touch with ...