TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...
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We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...
As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...
On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...
They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...
Machismo and misogyny were discarded next to Cross Campus Saturday when some 500 students gathered around the Women’s Table for Yale’s first “performative male” contest. The contest at Yale was a ...
One young man gave away free menstrual products. One unfurled a banner with a demand to “end period cramps.” Another did a card trick and turned the king of spades into the queen of hearts. “It turns ...
Hold your Labubus tight — the performative males are approaching in oversized shirts and matcha in hand. An informal “performative male contest” was held at UF’s Plaza of the Americas on Monday ...