Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open ...

There are compelling reasons for budget-conscious businesses to leverage lesser known or open-source software solutions. They’re definitely a cost-effective option—they’re often free, and with ...

Schleswig-Holstein has moved from Microsoft Exchange and Outlook to Open-Xchange and Thunderbird for e-mail. Other EU entities have opted for open-source alternatives. This switch isn't just a ...