Leaders who invest in strengthening their decision making muscles not only perform better themselves, but they also unlock ...

In many social sciences, such as psychology and economics, there is an ongoing debate between whether a model should be based on Normative or Process analyses. A normative model is one which asks what ...

Do a deep dive into every aspect of the decision before you. The more you dig in, the more you will know. With a greater knowledge and understanding of the good, the bad, and the risks involved in ...

Investigations of decision making have historically been undertaken by different disciplines, each using different techniques and assumptions, and few unifying efforts have been made. Economists have ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...