Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...

Opinions expressed by Entrepreneur contributors are their own. If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if ...