B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

With the continued development of AI, establishment of tighter privacy regulations and evolving consumer shopping habits, the adtech and martech landscape has seen major transformation in 2025.

The boundaries between Martech and Adtech are dissipating, prompting a necessary reevaluation of how technology supports marketing objectives. Many brands have invested in connecting their marketing ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial ...

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the ...

FORT WORTH, Texas, Aug. 14, 2025 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today ...

The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new ...

DURHAM, N.C.--(BUSINESS WIRE)--Kevel (https://kevel.co/), a leading ad API infrastructure platform used to build custom ad platforms, announces today that it has been selected as the winner of the ...

This honor reflects Bright Mountain’s growing impact on the marketing technology landscape, with the Audience Intelligence platform, developed by Big Village, a Bright Mountain company, at the core of ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...