The company strengthen its strategic partnership with Google by adding the Customer Match Upload Partner accreditation to its existing status as a certified Google Data Provider. This new redential ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...

The boundaries between Martech and Adtech are dissipating, prompting a necessary reevaluation of how technology supports marketing objectives. Many brands have invested in connecting their marketing ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain ...

Ad tech and Martech may be linked in some people's minds, but they are two different things. “Marketers have had siloed teams — one responsible for acquisition, and the other for retention and ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

With the continued development of AI, establishment of tighter privacy regulations and evolving consumer shopping habits, the adtech and martech landscape has seen major transformation in 2025.

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...