The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As a ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

(MENAFN- EIN Presswire) EINPresswire/ -- After a decade of nonstop investment in digital platforms, marketers are discovering that technology itself has become their biggest problem. The sprawling ...

Everyone in the B2B marketing space has heard it by now, as it’s the quote that launched a thousand venture money pitch decks… “By 2017 the CMO will spend more on technology than the CIO.” Marketing ...

Your marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) ...

When it comes to the B2B marketing stack, we know one thing for sure: The list of technology vendors to choose from is growing at a rapid rate. In fact, Scott Brinker, Editor of chiefmartech.com, said ...

Senior leaders have a problem all too familiar to anyone surprised by the amount of subscriptions taking up space on their credit card statements: Many companies have racked up agreements with ...

Evaluating your organization’s marketing technology stack — in other words, all of the technology tools you use for marketing — is more important now than it has ever been. There are a couple of ...

The latest research from the 2021 Connected Benchmark report found that the average organization runs 843 individual applications. The report also found that only 29% of applications on average are ...