Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is unveiling Ayzenberg Accelerate, anchored by fractional consultants with ...

In an era where the Internet reigns supreme and social interactions account for a large portion of consumers’ online activity, the ever-present question is how to integrate these trends into marketing ...

Mobile game companies have a new D2C opportunity in front of them, and it’s potentially huge. Plenty of game companies are already using social channels and engaging communities outside the game, and ...

Videogame marketing company Trap Plan is taking heat for a marketing campaign that saw roughly 100 "organic-style posts and comments" made on numerous subreddits, which were formatted in such a way ...

James Mull is the owner & founder at htmull, an international digital marketing and web design agency with clients across all industries. A website is your 24/7 salesperson when your brick and mortar ...

In the third of our exclusive editorials on the ongoing development of Darwinia+, Introversion's head of marketing and PR Vicky Arundel talks about the problems associated with marketing a title that ...

Trap Plan, a large video game marketing company, admitted that it used multiple fake Reddit accounts to help promote a game called WarRobots: Frontiers, pretending to be “authentic” fans and players ...

TL;DR: Valve's "Game of the Year" edition was a marketing strategy invented to boost Half-Life sales, according to former executive Monica Harrington. Initially struggling despite critical acclaim, ...

Getting instant gratification and immediate results from your marketing efforts is rare The importance of investing time and effort in marketing activities with a longer-term payoff Not all marketing ...