For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Demographics, for a moment in the 1970s and ’80s, had an A.I.-like applied business and strategic buzz factor. “Demographics is destiny” emerged as a system of beliefs, and as a relatively young ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

It's indisputable: The pandemic and the subsequent Great Resignation have made benefits more valuable in the marketplace, leaving organizational leaders wondering how to keep pace with other ...

Throughout this series we have been building insight, and if customer insight is correctly interpreted, it will inevitably lead to higher ROI. We have started to examine exactly why data is ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

The U.S. housing market is "about to get hit by a big demographic shift," according to real estate analyst Nick Gerli, as the number of deaths in the country is expecting to exceed the number of ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...

The U.S. Equal Employment Opportunity Commission (EEOC) requires certain private employers and federal contractors to submit and certify reports concerning their workforce demographic data. This data ...

Last fall, a slew of highly selective institutions released incoming class data showing the impacts of the first admissions cycles since the Supreme Court banned affirmative action. The data varied ...