Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates ...

The beauty business is booming. It seems that every celebrity is getting their own makeup brand, even the deceased. At the request of the fans, MAC Cosmetics is bringing Aaliyah’s brand back to life ...

MAC Cosmetics launched an in-store try-on mirror for customers to virtually sample makeup looks via augmented reality (AR), according to a press release made available to Marketing Dive. The mirror, ...

To receive the Vogue Business newsletter, sign up here. Mac Cosmetics, the beauty brand known for its colour cosmetics and network of professional makeup artists, is making a big play for the growing ...