The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

This was met with a cocked head of confusion. In fact, many business owners don’t realize that a logo can be differentiated as a logomark, a logotype, or a combination of both. A logomark is a graphic ...