The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...

Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost. Some companies give their logos barely-noticeable ...

The Pittsburgh Pirates and Iron City Brewing Co. Thursday announced a partnership "to 'cross-market' the two iconic Pittsburgh brands, which includes the rights to use each other's name and logos in ...

National Park Service (NPS) rangers won’t be decorated with corporate logos à la NASCAR drivers, but the agency’s plan to allow advertising-like recognition of donors, including a beermaker, flirts ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving marketing landscape, where attention spans are short and competition is ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...