Claim your local listings and add location terms to your title page, suggests Mary Bowling with her guide to using local search profitably. Bowling says you can start by laying claim to your local ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads. Most SEOs know the difference between short-tail and long-tail ...

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...

Opinions expressed by Entrepreneur contributors are their own. Inaccurate local listings can lead to loss of customers, revenue and trust. Accurate, up-to-date listings enhance visibility and ...