One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...

Whether you're preparing to address a company direct mailing or labeling a batch of file folders to hold client documents, you want your output to look professional. If you've already worked with ...

How can consumers choose sustainable products? Eco-labels or sustainability ratings can be an important guide. These systems compare products or services in terms of their social and environmental ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...