How to use proxy metrics to speed up optimization in complex B2B journeys

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...
Business Wire

KPI Metrics for the Internet, IT, and Service Management 2017 - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "KPI Metrics for the Internet, IT, and Service Management - 2017" report to their offering. Compliant with ITIL, ISO ...
eWeek

Standards Group to Release Metrics for Internet Information Security

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. The nonprofit Center for Internet Security plans to ...
TweakTown

Reddit's former CEO says internet traffic metrics are FAKE

We are living in a simulation just like Elon Musk thinks we are, and once Neo breaks us out of our minds we'll be truly free, right? Well, everything is fake according to Reddit's former CEO, and that ...
Traverse City Record-Eagle

SCORE: What your small business measures matters

Internet metrics are a powerful tool for measuring the well-being of your business. Many small business owners, however, focus on the number of page “likes” or “followers” they have as an indication ...
Nieman Journalism Lab

Internet metrics giant Comscore settles SEC charges that it faked its own numbers

” If Comscore couldn’t be trusted to report its own finances properly, how do advertisers know the data they got was on the level? The same goes for market share estimates and other studies. It’s ...
Marketing Dive

Internet metrics don't apply to mobile marketing

Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, these mobile executives will break out boilerplate Internet metrics ...
Nasdaq

First Internet (INBK) Reports Q2 Earnings: What Key Metrics Have to Say

First Internet Bancorp (INBK) reported $33.55 million in revenue for the quarter ended June 2025, representing a year-over-year increase of 3.7%. EPS of $0.02 for the same period compares to $0.72 a ...
Engadget

Internet metrics giant settles charges it faked its own numbers

The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is ...