Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, these mobile executives will break out boilerplate Internet metrics ...
” If Comscore couldn’t be trusted to report its own finances properly, how do advertisers know the data they got was on the level? The same goes for market share estimates and other studies. It’s ...
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...
(DISCLAIMER: As the chief research officer at comScore, I have an agenda in online metrics.) The Internet, we have been told for a decade, is the most measurable medium. Hence it is not without ...
The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is ...
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