A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

When I became president of West Elm, the company had a narrow design vision. It was like that Henry Ford quote: “Any cus­tomer can have a car painted any color that he wants–so long as it is black.” ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...

When you're creating a business plan for your new business, you need to include a mission statement. A key tool that can be as important as your business plan, a mission statement captures, in a few ...

Your project mission statement, if formulated correctly, can give project members a focus for working toward a common goal -- increasing both the quality and the project working experience. Poorly ...

Would you hire a construction company to build your dream home without any blueprints? Chances of reaching success with that approach are slim, but that’s exactly what business owners who haven’t ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

A mission statement briefly describes a group's purpose, goals and philosophy. Your mission statement provides a snapshot of your group that is helpful to members and the public. Often, people seeking ...

Forbes contributors publish independent expert analyses and insights. I write about podcasting and podcast about writing. Real talk: Podcasting is hard work, and for many of us, it's work we're not ...