Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

In my last article, I told you how to break up writer’s block. If you haven’t read that piece, go back and do that now. The Web Requires Better, Different Writing When writing any sort of electronic ...

How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. Keep this list of rules close just in case. You sit down to write an amazing post for your ...

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t ...

Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want.

Employee bios on the company website highlight the staff's qualifications. Information about the employees gives customers a sense of trust in their abilities and expertise. A well-crafted bio needs ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and ...

The language you use when writing your content has a major impact on how people perceive your website and the information you have to offer. As a whole, Case Western Reserve uses language that ...

The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...