AMP is all about the user experience and fast loading pages. This is done by limiting CSS to 75KB and JavaScript to 150KB, clearing the critical rendering path, and preloading cached content. (You can ...

At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences. I used email before HTML was invented. This was back in ...

Tim is an Australian Senior Editor based in Germany who has been passionate about video games since he first picked up a PlayStation 1 controller to play Crash Bandicoot as a kid. He started out with ...

Google's new Accelerated Mobile Pages, aka AMP, makes websites load fast. Like, really fast. But that speed comes with a few changes to how the open web works. AMP achieves its remarkable speeds in ...

Google’s AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format ...

Posts from this topic will be added to your daily email digest and your homepage feed. Google promised to create a better, faster web for media companies with a new standard called AMP. In the end, it ...

Google has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search Console and allows users to identify issues and ...

There's a story going around today that the Web is too slow, especially over mobile networks. It's a pretty good story—and it's a perpetual story. The Web, while certainly improved from the days of 14 ...

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the ...

As regular readers of this column will know, sometimes we focus on very specific topics and sometimes we meander a bit more freely across the topic of guitar tone. Recently, I picked up the phone to ...