Brand storytelling is one of the most powerful tools in any marketing arsenal. It humanizes your business and helps convey your values in a way that resonates with people. This goes beyond simply ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

Who loves your brand the most? No matter what you sell, you probably have customers who: Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

There's been a recent boom of 90s nostalgia: the resurgence of "mom jeans," the record popularity of the show Friends on Netflix, a subscription version of Nintendo 64... One thesis for why: when the ...

Amazon’s Buy with Prime gives sellers the best of both worlds, integrating Amazon’s Prime benefits into their own brands’ websites. Overall, buy with Prime integration is relatively easy. Whether ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...