There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

It’s been nearly five years since Snap Inc., which owns the app Snapchat, went public on the New York Stock Exchange. And last week, for the first time ever, Snap reported a quarterly profit. The ...

While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, ...

The metaverse race is heating up in China. Just like Meta and Microsoft in the U.S., Chinese firms such as Baidu and Tencent are investing in the nascent industry, but strict tech regulations mean ...