As you can imagine, that doesn’t help me as a business owner. But I eventually learned that selling is persuasion, and persuasion is an art. And just like any art, you can learn to persuade (and sell) ...

A mid-pandemic survey from Pew found that 55 percent of Americans have no opinion on whether billionaires – whose wealth doubled during the pandemic – are good or bad for the United States. How do we ...

Why do decision-makers at work really choose one person for a role over another? What actually makes them trust someone's judgment? How do they decide in practice who to tap for important ...

You may have heard of an influencing technique called "rational persuasion." In fact, you have probably used it yourself. This technique involves giving a series of reasons to persuade another person ...