Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best. Clicks? Likes? Shares? When it comes to social media at your multifamily ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

As a seasoned social media consultant or manager, you know the struggle—crafting in-depth strategies can be exhausting and time-consuming. But what if you could streamline the process without ...

If this past year has taught us anything, it’s that social media was (and still remains) the place to connect with clients – and especially prospects. Faced with the reality of essentially becoming ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...