Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Market capitalization, often abbreviated as market cap, represents the overall value of a company’s shares that are publicly traded. It is determined by multiplying the current share price by the ...

When it comes to retirement planning, it can feel like building a ship for a long voyage. You carefully design it, stock it ...