A brand is what people believe about you before you enter the room, and especially when you’re not there to correct them.

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...

A company's website is its handshake, which tells people about the company before they become clients. Even with free site builders, it's essential to have fast load times and a clean look.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

If you want to stand out in a sea of sameness as an entrepreneur, it’s imperative that you bring a distinct brand to the market. And if you want to do that, you need to deliver a better narrative—a ...

Chappell Roan is so popular she’s a cultural phenomenon. “Hot to Go” has become more than a popular song. It’s a cultural anthem. Brands can be culturally relevant, too. Nike’s Let’s Do It ethos ...

What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League ...