For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Zackari is a writer for Game Rant who can be found in the United States. While he loves breaking down industry trends, he's also a fan just like everyone else, especially of Sonic the Hedgehog.

On my recent trip to the Tokyo Game Show, I was able to spend my pre-show time in the heart of Tokyo on visits to iconic game companies like Sega. At Sega, the company was excited about the upcoming ...

With Mario having just shown how karting is done with Mario Kart World, and so very fresh in the mind, Sonic Team has its work cut out to make Sonic Racing: CrossWorlds a success. When the kart racer ...

Sonic The Hedgehog 2 was a game that really redefined the standards for a blockbuster video game release – its extravagant hype campaign and co-ordinated international release were very uncommon at ...

The history of Sonic The Hedgehog in the video game space is one of peaks and valleys. The irony is that many of those peaks happened when Sonic was in the 2D space, whereas many of the NUMEROUS ...

In Sonic Rumble, players will take control of toy figures to compete in thrilling 32-player battle royale challenges, racing against each other to collect the most rings and prove themselves to be the ...