On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. For ...

In this video, our third on getting more out of Objective Development’s excellent LaunchBar utility, we show you how to take advantage of LaunchBar’s new snippets feature to paste frequently used bits ...

A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included. This post will give you a brief idea on how ...

Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the basics about what featured snippets are, when they show ...

Search queries on Google that draw a featured snippet response have almost tripled over the past two years, according to tracking data collected by Moz. Why should you care? When your webpage gets the ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Marketers all know that marketing reports can be useful tools. However, the truth is that some marketing reports are far more adept at communicating their findings than others. It's not just about the ...