How To Get The Best Out Of A GPT To Complete Creative Agency Tasks

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.
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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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Thinking About Buying Your Agency? Avoid These Common Mistakes

Buying an existing agency can be one of the most rewarding moves in your career, but be sure to approach the process with the ...

I landed a job at Meta with a non-tech background and after multiple career breaks. Here's how I did it.

Daniel Walton had just quit an advertising job and left for six months of travel when he started interviewing for a job at Meta. He was hired in 2017.