How To Get The Best Out Of A GPT To Complete Creative Agency Tasks

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...
Forbes

How To Maintain Humanity In Agencies’ Creative Work In The AI Era

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

I landed a job at Meta with a non-tech background and after multiple career breaks. Here's how I did it.

Daniel Walton had just quit an advertising job and left for six months of travel when he started interviewing for a job at Meta. He was hired in 2017.
Business Insider

Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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