You’ve seen racing cars with manufacturer’s labels plastered all over them. You’ve seen cyclists, surfers and runners with labels on their bodies or on the equipment that they use while being ...

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out ...

The big money sporting sponsorship has long been the bastion of the B2C brands. Think Nike, Coke, McDonalds and the leading telco companies and the picture is pretty clear to see. Sponsorship provides ...

I love that you’re thinking about leveling up! I have an entire chapter dedicated to this topic in my book, Show Your Ask. First, let’s get clear on the difference between a mentor and a sponsor.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In January 2022, MoneyGram became the title partner of the MoneyGram Haas F1 Team, a racing ...

There’s a really unique side of bass tournament fishing, that’s unlike any other recreational pursuit or professional sports career—bass fishing sponsorship. Not that other activities don’t include ...

If you ask any successful person how they advanced in their careers, you’re likely to hear at least one of a few common themes: strong performance, passion to excel, and a tireless work ethic. But if ...

WUWM has been serving the Milwaukee area for more than 60 years, providing important updates both nationally and locally. But we couldn’t do the work we do without the critical support of our ...