Search Engine Land

Google Search boss: AI Overviews boost click quality

AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality ...
Wired

With AI Mode, Google Search Is About to Get Even Chattier

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...
Engadget

Google: Actually, AI in Search is driving more queries and higher quality clicks

Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on ...
Search Engine Land

New Google AI Overviews data: Search clicks fell 30% in last year

Google search impressions are up 49% year-over-year, but click-through rates (CTR) are down 30%, according to new data from BrightEdge. For that, all credit goes to AI Overviews, Google’s AI-generated ...