In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Although Windows Live Mail is not geared toward the business community and does not have some of the advanced features of more robust email clients, you can still use the program to create different ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...

The following steps help you transform names and addresses you’ve saved in Google Contacts into a standard (comma-separated value or .csv) file you may use as a data source for postal service mailings ...

Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough ...