The midterm election campaigns have barely begun, and politicians and advocacy groups are already spending over $1 million a day on Facebook ads to energize their supporters and gain new ones. That ...

Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up. Competitor research is a crucial portion of any online ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.