Bell highlights the trend of a bold eye look—specifically one paired with neutral beauty trends, so it still gives that ...

Anyone who’s ever spent hours wrestling with their hair and deciding on a fit knows that sometimes, the best finishing touch to a going-out outfit is a bold smoky eye. The right makeup can transform ...

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

From eyeliner to eyeshadow, mastering eye makeup for hooded eyes can be difficult. The reason? “It can be difficult to apply shadow to this eye shape because the shape is different when the eye is ...

That's where professional makeup artists come in. These experts test countless formulas on real clients with different skin ...

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

What's the ultimate makeup cheat code? Allowing your eye color to dictate which eyeshadows to choose. Color theory makes the process of finding complementary tones simple: Hues on opposite sides of ...

Blue eye shadow is like the hairspray of makeup—both are surprisingly versatile and can totally elevate a look, but over the years have garnered an unfair bad reputation thanks to their connection to ...