4. When we focus on the current problems, we are destined to create outdated solutions. Studying what people do on current products is inherently outdated. Understanding why people do what they do is ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

It’s never been easier for customers to switch brands, products or services due to the increasing number of choices. As a result, organizations must find new ways to design and provide unique and ...

For each type of product, the company created a “recipe” for circularity. “It tells us what we need to achieve with this kind of product in order for that specific product to be circular,” says Mirza ...

Your design team built a button component last month. Perfect styling, accessible, production-ready. Now another team just built the same button—slightly different colors, different hover states, ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

There’s a special kind of magic in transforming a simple piece of wood into something extraordinary. This project explores ...

Gain Real-World Experience: Required cooperative education means hands-on, full-time paid work experience in the industry. Choice of Dynamic Courses: Advanced course work and elective courses focus on ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...