In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

If you’re a business owner, you’re also a salesperson. Even if you are not involved in direct sales, you’ve had to sell the bank on lending you your start-up capital. You’ve had to sell the best ...

Malware and network intrusion are the two most popular security threats to companies today. Breaches can mean millions of dollars in losses. Reynolds, SVP, Corporate Sales at Kaspersky Lab, North ...

The best way you convince your competitors’ prospects to buy from you instead of them is to follow the steps outlined here. You can use four specific platforms to keep up with what your competitors ...

It seems new research has emerged that can help restaurant servers secure larger tips, and it all starts with a smile. In a study published in February 2023 in the International Journal of Hospitality ...

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” With the General Data Protection Regulation (GDPR ...

These dealers who switched to EVs love their cars. But customers are harder to convince. Being an EV owner helps these dealers talk to their staff and customers about the cars. Ohio car dealer Rhett ...

It goes to show that nothing beats service with a smile. New research has found that putting a smiley face emoji on a bill can bolster the average restaurant server’s tip by a whopping 11%, according ...