I love that you’re thinking about leveling up! I have an entire chapter dedicated to this topic in my book, Show Your Ask. First, let’s get clear on the difference between a mentor and a sponsor.
Aprilia Racing CEO Massimo Rivola believes MotoGP must be more "aspirational" in order to attract new and bigger sponsors to the championship. Rivola joined Aprilia's management structure for the 2019 ...
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