If you're wondering how to apply cologne, know that there are many, many ways—but not all of them are effective. I’ve seen the “spray it in front of yourself and walk through it” method, which in ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

Sydney Sweeney is getting flamed online for how she puts on her perfume. This expert says she’s doing everything right except for one small thing. The breakout star is the new face of Armani Beauty’s ...

An curved arrow pointing right. Solid cologne is a fast growing alternative to traditional spray cologne. It's portable, natural, moisturizing and inexpensive. Mindy Yang, Vice President and Curator ...

You are probably applying your fragrance wrong. Apply it to your neck or chest. Don't rub it into your skin. Less is more. Fragrance is a bit of a conundrum for many. Much is misunderstood about it, ...

Perfume is an invisible accessory and an extension of your personality. Applying it correctly can make its scent linger. So, ...