The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

When it comes to anything that is free, there’s a natural tendency to assume some key feature has been hobbled or is missing altogether. In the case of the free CRM application offered by HubSpot, it ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...

The customer is king, or so the old saying goes. It's a very popular claim in the CRM sector, which has moved from being the preserve of giants to a free-for-all. The man in charge of Microsoft's CRM ...

Two competing misconceptions are commonly voiced by Gartner clients: 1) Siebel Systems owns, or will own, more than half of the customer relationship management (CRM) application space, and 2) CRM ...